I worked closely with Nicholson McBride to develop a refined and strategically grounded brand system that reflects their position at the intersection of psychology, leadership, and organisational change. The project included brand guidelines, a custom icon suite, typography direction, photography and imagery styling, web design direction, and a bespoke PowerPoint presentation template system for internal and client-facing communications. Built around the values Brave, Intelligent, and Creative, the identity was designed to feel thoughtful, credible, and quietly bold while supporting honest conversations that move people and teams forward.
